Location : Mumbai
Experience Required : 3-5 years
Working Days : Monday to Saturday
Job Type : Full Time
About the Role
We are looking for a proactive and execution-driven Activation Officer to lead promotional initiatives across both retail (off-trade) and on-trade outlets.
This is a dynamic, high-visibility field role for someone who enjoys being on the ground, driving brand presence, and ensuring impactful execution where it matters most — in the market. The role offers the opportunity to take ownership of activations end-to-end, from planning and coordination to flawless execution and reporting.
The ideal candidate is organised, reliable, and solutions-oriented, with the ability to manage vendors, build strong outlet relationships, and ensure every activation reflects the brand’s standards. Success in this role means activations run smoothly, outlets remain engaged, and leadership has complete confidence in on-ground execution.
Key Responsibilities
1. Activation Execution (Retail & On-Trade)
- Supervise setup and execution of activations across retail stores and on-trade outlets
- Ensure POSM, displays, sampling stations, and promotional materials are correctly deployed
- Verify compliance with brand guidelines and visibility standards
- Ensure activation readiness before start time
- Remain present during key activation hours
- Prevent operational lapses and last-minute disruptions
2. Retail Outlet Coordination
- Coordinate with retail store managers for promotional placements
- Ensure shelf visibility, display standards, and promotional materials are maintained
- Monitor compliance with agreed promotional terms
- Conduct routine retail checks
3. On-Trade Outlet Coordination
- Coordinate with restaurants, bars, and lounge partners
- Ensure agreed visibility, event setups, and promotional execution
- Maintain professional relationships with outlet managers
- Resolve on-ground execution challenges promptly
4. Vendor & Logistics Management
- Coordinate timely delivery and installation of promotional materials
- Ensure vendor accountability for timelines and quality
- Track material movement and dismantling post activation
- Prevent material loss or misuse
5. Monitoring & Compliance
- Conduct regular outlet visits
- Capture photographic proof of execution
- Maintain structured activation records
- Identify and rectify non-compliance
6. Reporting & Documentation
- Submit activation reports within defined timelines
- Maintain outlet-wise activation tracker
- Share observations and improvement areas
- Escalate issues proactively
7. Budget & Cost Awareness
- Execute activations within approved budgets
- Track activation-related expenses
- Minimise wastage of materials
Key Skills & Competencies
- Strong field discipline and punctuality
- High ownership mindset
- Ability to manage both retail and on-trade environments
- Strong coordination skills
- Vendor management capability
- Practical problem-solving ability
- Structured reporting discipline
- Professional grooming and presentation standards
- Clear and confident communication
What Success Looks Like in This Role
- Activations executed smoothly in both retail and on-trade
- Officer present during critical activation hours
- Retail visibility consistently maintained
- On-trade commitments honoured
- Vendors managed proactively
- Reports submitted on time
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